ThisistheCoast.ca – a digital only campaign created by a grassroots creative team led by Richard Hoath and funded by forward-thinking private businesses and supported by all four governments of the Sunshine Coast. My role as Digital Strategist and Social Manager. Campaign was focused on inviting working age adults to explore the Sunshine Coast as their potential new home, and hook them up with a Coastie Ambassador who is a recent transplant to the area for a frank conversation about the realities of living on the Coast and to use innovative storytelling to foster meaningful engagement.
Richard Hoath, founder of the Sunshine Coast Tech Hub, led the project. Strong research and data collection & analysis up front drove the development of content and provided the points of connection for millenials and young families looking for an alternative to living in expensive urban cities like Vancouver and Toronto.
Over the 3.5 month pilot project extensive data was collected via analytics, participant surveys and a community meetup in September where new residents were welcomed by Coastie Ambassadors at a beach picnic.
The iterative structure translates into a responsive digital campaign that refines messaging in response to feedback from potential new residents and the newly arrived in the community. It is values-driven design thinking that is the game-changer of this platform, allowing a community to quickly leverage immediate feedback through interactive content to reach key demographics where they are online at a fraction of the cost of traditional approaches. The digital campaign approach also provides meaningful and immediate data that can drive decision-making on further investments into print and traditional channels. Test, measure, iterate = success.
We use a variety of project tools to help you conceptualize your goals, plan your implementation, develop a content strategy, implement and then measure your progress against your goals for the project. This holds true whether you are creating or redesigning a web site, doing a companion mobile-only site, or working on digital strategy and measurement.
If you’re looking for compelling online marketing that will boost your sales and brand to the people you need to connect with, you need a professional approach to your web design, marketing and digital strategy.
Bigpacific Creative has the experience and insights you need to thrive online. Contact us today to see what we can do for you, or better yet, fill out our questionnaire and start off super-charged.