* Our methodology is guided by the Design Thinking principles and collaborative approaches to developing creative solutions to difficult problems coming from the Stanford d.school and leading design agency ideo.org. Our work is based on 40 years of collective experience delivering customer facing information solutions.
Case study :: thisisthecoast (Sunshine Coast, BC)
Our approach. We worked with a team of community leaders and local digital creatives to deliver a non-traditional approach for newcomer attraction targeted at the growing millennial demographic seeking a new life outside the big city. Recent and potential newcomers set the campaign focus. The community told the story. We built the digital platform. We iteratively measured the digital reach and focused the campaign.
The idea was to use social media to “tell the story of daily life on the Sunshine Coast; to give an authentic take on the Coast lifestyle, and engage the lower coast communities.” – Coast Reporter newspaper March 3, 2016 http://is.gd/TAhHzg
Apparently it worked. The community got behind thisisthecoast.ca with creative contributions of their personal stories and professional work. CBC Radio described the campaign as a ‘unique take on life’.
“I think it made a pretty huge impact being able to connect with real people” – Aaron and family, recent Coast newcomer
The results are in. The pilot campaign was viewed by 4000+ people across Canada and beyond. Over the 3 month pilot, the campaign started 50 direct personal conversations between potential newcomers and local residents who shared similar interests. 4 families cite the campaign as influencing their relocation decision. Campaign backers and recent newcomers describe the campaign as a community led economic development success story.
How can we help your community?
With our platform as a service model, you focus the budget on great content and community volunteer hours on connecting with potential newcomers. We take care of the digital infrastructure. We measure the effectiveness of your campaign across web, mobile, social media, and through direct personal connections with potential newcomers. Your community digital messaging stays current and relevant to the target demographic.
Curious if our community led strategy and leading edge digital platform service could change the face of newcomer attraction for your community?
Let’s talk.
Richard Hoath 604.790-1845, Laurie McConnell 604.741-7950 (co-founders)
